BlowChem Industries Limited, the makers of Bel Beverages, has officially announced a drop in prices across its range of beverage products. The new pricing took effect on Sunday, June 1, 2025, in response to Ghana’s improving economic landscape, particularly the recent strengthening of the cedi.
This strategic price cut aligns with the government’s call for manufacturers and traders to pass on the benefits of macroeconomic improvements to consumers. BlowChem has demonstrated leadership by being one of the first major producers to heed this call.
In a statement shared with its distribution network, the company emphasized its commitment to fairness and transparency. It noted that the favorable foreign exchange trends have created a window for the company to ease prices for its customers.
BlowChem also encouraged distributors, wholesalers, and retailers to reflect the price reduction in their sales channels so that the final consumers can experience the full benefits of Ghana’s strengthened currency.
This move is expected to ease pressure on household budgets and boost consumer confidence, especially amid ongoing economic recovery efforts.